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Thursday, 21 June 2018

Ebuka Obi-Uchendu is Nigeria’s best-dressed man - Banky W

- Nigerian singer and actor Banky W declares his close friend Ebuka Uchendu as the best-dressed Nigerian man

- The musician revealed this in an article he wrote regarding the Big Brother Naija 2018

- He also praised his friend for being able to anchor the show perfectly for the second time

Nigerian singer Banky W recently in an article he made concerning the concluded Big Brother Naija 2018 reality show, said his close friend Ebuka Uchendu is "unarguable the best-dressed man in Nigeria."

In the article, Banky W talked about how Obi-Uchendu’s fledgling brand received a huge boost from hosting the reality TV show for the second straight year.

The TV host who never ceased to wow his fans with his dapper outfits whenever he steps out to present the eviction show on Sundays. His outfits always result in Twitter meltdowns and countless hashtags.

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Commenting on his fashion flair, Banky W wrote;

“I believe it’s fair to say that Ebuka is unarguably the best dressed Man in Nigeria, and possibly Africa. When you think of TV show hosts, even the extremely accomplished ones like American Idol’s Ryan Seacrest… you never really notice their style. They tend to blend into the show and become a part of the fabric; Ebuka, on the other hand, doesn’t blend in, and doesn’t just stand out… he shines. He has completely shattered the TV presenter mould; viewers look forward to the weekly Sunday Eviction shows to see who was getting kicked out, but also just to see what Ebuka wore.

He turned Sunday nights into his very own personal fashion show. His outfits trended online as much as the contestants did. In a business where stylists have to beg, plead, sweet talk and cajole designers into lending their clothes for use in productions, Ebuka turned the table upside down. Designers are instead the ones scrambling to get him to wear their pieces.

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This is because he has a singular transformative immediate and long-lasting impact on their market. Case in point: Circa “#BAAD2017”, Designer Ugo Monye had less than 4k followers, and was reportedly charging an at-best modest amount for a very innovative take on the “Agbada”; he had infact displayed that style of Agbada for over 6 months, with very little fanfare or success. And then Ebuka wore it. What happened next is astonishing: the designer’s followers got up to 30k in the first 24 hours, and now sits north of 75,000. The same could be said about his revenue. That Agbada style was sold for N50,000 prior to Ebuka wearing it. And now? The very same Agbada will require you to shell out $1,000 USD. I call that ‘The Ebuka Effect’.”

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Source: Naija.ng



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